Las Vegas, Nevada, USA
January 29, 2016
To My Westone Family,
The NAMM 2016 Show is now in the books as my 5th appearance at the show but arguably my favorite so far. At a show where the latest in music technology, application, fabrication and instrumentation is showcased on the most visible stage in the music retail industry, I was chosen as one of a few artist to represent your company on the stage you provided (literally and figuratively) at NAMM.
Maybe the layman reader might not know about NAMM and the thousands of attendees: the pros, the auteurs, the weekend warriors or even the hundreds of buyers from every corner of the globe that for a few short days every January, speak a common language: music.
Layman or otherwise, it is easy to understand that this is one of the largest music platforms in the world and very much high in both visibility and if a deft hand is cast, profitability.
That said, I can only thank every person in the Westone family for their help in inviting me into their artist roster and the privilege of being a featured artist daily at your booth. Out of the thousands of musicians in the country, only a select few are given the opportunity you gave me.
This is not lost on me….nor forgotten….
For this I thank you. For your stage, for your time, for your hospitality and for amount of support you all of have extended to me since day one. At NAMM, not one person was above or beyond helping out in even the most mundane tasks. From pros to teachers to weekend warriors to those getting their first “ears,” everybody was treated as individuals and with a practiced dignity and hospitality that has kept Westone at the top of it’s field for over twenty years.
Every kid dreams of being part of an all-star team. Not every set of all-stars wears jerseys. Not every set of all stars has their face on cereal boxes and garnering millions of shoe endorsements….
Instead, some all-stars make quiet magic on the eastern slope of the Colorado Rockies….
They are the dream makers, the innovators. They help rock stars, country artists and loop artists share their music with the world….and give those that need it, the ability to hear a loved ones voice again. To listen to the ocean, or a symphony…or to listen to a grandbaby cooing in the next room.
Some all-stars invite a kid from the blue collared streets of Las Vegas to be a part of the magic….and for a few days in January…call him an all star as well.
Thank you for every bit of it. I am beyond words in how much fun I had…and how thankful I am to be a part of it.
January 29, 2016
Often times the best movies are those that deliver more questions than answers. Did he really survive or was it his imagination? Did she ever really love him? How did he not realize he was already a ghost? Great music is the same way. It piques you interest raises your own curiosities on not only the ‘how’ it was done, but also the ‘why.’ This week’s article showcases five looping tracks that you may cull inspiration from in the common ground between ‘why’ and ‘how.’
1. Endru, 'Root of the Rhythm'
Our first entry finds us in the Czech Republic from vocal loop artist En.dru. Utilizing a ‘less is more’ approach Endru is very much in line with a latter day Bobby McFerrin. Minimal vocal effects with maximum results. Spot on diction and pitch with very effective vocal percussion with groove to spare, ‘Root of Rhythm’ provides a stellar blue print for any vocal looper to follow.
2. Idiot Savants (Featuring Rico Loop), 'Pig'
Lets face it: many loopers are solo artists by choice. We want to do what we want how we want it right? Looping titan Rico Loop makes an appearance in a Jazz club in Frankfurt as part of an ensemble featuring two(!) drummers, a guitar. bass and of course Rico on….well….everything else. Shifting styles, key centers and overall vibe, ‘Pig’ is an incredible display of collective musical energy and is worth watching the band have Rico as a true equal in the group and set the initial vibe of this piece.
3. David Ford, 'Go To Hell'
Don’t let the song title fool you, Eastbourne (UK) artist David Ford isn’t all doom and gloom in his 2008 single where he plays on anything that’s not tied down. Who doesn’t like a video where the artist plays a jar of sugar and two forks….and bass, guitar, drums, piano, background vocals. The established musician will understand the artistry behind the ‘one-take-to-make- approach, but will be left wondering…How many takes did this take?
4. Randolf Arriola. 'With or Without You'
As a massive U2 fan, I have watched tutorials on how musicians will get ‘The Edge’ sound, but every now and then you will run across an artist that will pay homage to a certain quartet that was born in the blue collared streets of late 70’s Dublin and ultimately take that inspiration to another level. Singapore based Randolf Arriola has earned over a million views with his incredible take on ‘With or Without You.’ Gear heads will appreciate his creative choices in the not only his effects but also the amount of each he deftly applies. The speed in which the entire song is built also speaks volumes in Randolf’s mastery of the looping artform.
5. Beardyman, 'Open Jam'
Beardyman is more or less the living embodiment of the Konami Code: unequaled in not only his execution of looping, but also the sound design and tech behind the sounds in which he fashions his music. Many have seen him in his live performance where he mixes, mashes and loops music and comedy in equal fashion; many more have yet to see this side of Beardyman. A flawless , hour-long set that showcases the Beardytron ( his custom set up) in full flight.
Just Alliance's Blog
Thoughts, ideas and musical musings from this Silver State Loop Artist.