Las Vegas, Nevada, USA
January 29, 2016
To My Westone Family,
The NAMM 2016 Show is now in the books as my 5th appearance at the show but arguably my favorite so far. At a show where the latest in music technology, application, fabrication and instrumentation is showcased on the most visible stage in the music retail industry, I was chosen as one of a few artist to represent your company on the stage you provided (literally and figuratively) at NAMM.
Maybe the layman reader might not know about NAMM and the thousands of attendees: the pros, the auteurs, the weekend warriors or even the hundreds of buyers from every corner of the globe that for a few short days every January, speak a common language: music.
Layman or otherwise, it is easy to understand that this is one of the largest music platforms in the world and very much high in both visibility and if a deft hand is cast, profitability.
That said, I can only thank every person in the Westone family for their help in inviting me into their artist roster and the privilege of being a featured artist daily at your booth. Out of the thousands of musicians in the country, only a select few are given the opportunity you gave me.
This is not lost on me….nor forgotten….
For this I thank you. For your stage, for your time, for your hospitality and for amount of support you all of have extended to me since day one. At NAMM, not one person was above or beyond helping out in even the most mundane tasks. From pros to teachers to weekend warriors to those getting their first “ears,” everybody was treated as individuals and with a practiced dignity and hospitality that has kept Westone at the top of it’s field for over twenty years.
Every kid dreams of being part of an all-star team. Not every set of all-stars wears jerseys. Not every set of all stars has their face on cereal boxes and garnering millions of shoe endorsements….
Instead, some all-stars make quiet magic on the eastern slope of the Colorado Rockies….
They are the dream makers, the innovators. They help rock stars, country artists and loop artists share their music with the world….and give those that need it, the ability to hear a loved ones voice again. To listen to the ocean, or a symphony…or to listen to a grandbaby cooing in the next room.
Some all-stars invite a kid from the blue collared streets of Las Vegas to be a part of the magic….and for a few days in January…call him an all star as well.
Thank you for every bit of it. I am beyond words in how much fun I had…and how thankful I am to be a part of it.
January 29, 2016
Just Alliance's Blog
Thoughts, ideas and musical musings from this Silver State Loop Artist.